Benefits of Paid Marketing
Starting the process of brand recognition through PPC, while building web traffic that converts
If you don’t think you need a Paid Marketing strategy, then think again. For businesses that are just starting out or a business that has been around for years. Pay Per Click is a necessity not matter how large a company you are. Imagine your competitor reaching your audience and showing them products or services you want to sell them, but it’s not your products or services that they are seeing, it’s theirs and you’re losing out on the sale.
It’s just not the sale, but the brand recognition also that comes from Paid Marketing. If your audience doesn’t know who you are and what your business is about, then you’re also at a loss for future cashflow.
How does Paid Marketing help your business?
Brand Recognition
An important step to a new business is branding. Pay per click helps level the playing field and in a sea of competitors, your name needs to stand out. For businesses that are already in the game, acquiring new audiences through paid marketing is of equal importance.
Criteria Targeting
Knowing who is your target audience is one of the first steps to a paid marketing tactic. This way you’re not spending your budget on unqualified leads which can cause overspending. The general criterias are Location, industries, job title, company size and age. However, testing different criterias will factor in how well your campaigns will perform.
A/B Testing
Targeting the right audience in your pay per click campaigns is probably the most frustrating part of a marketer’s job, there is no quick way to do this, no magic solution. There’s only testing, from content creation, criteria selection and image design. Testing this will determine what works best in your paid marketing strategy and let you know what works best for generating a quality lead conversion.
Retargeting
While doing everything right and quality leads are starting to flow through. What more can you do? Think about your audience, they are not going to convert the first time they see your ads, they may be in the search phase and not ready to buy-in to your service or products. Since you have built your audience and have retained the traffic to your website through paid marketing campaigns and tactics. You can now retarget though audience again with more specific ads.
Budgeting for paid marketing
In an ideal world, your paid marketing budget is unlimited and you can spend as much as you want to gain as many leads as possible no matter if they are bad leads or quality leads. Your sales team will filter them out right. Wrong, not every business has millions to spend on paid marketing. So you must plan and decide how much your business is willing to invest on pay per click advertising.
To make it simple most businesses use 5% to 15% of their yearly budget. This will not only include pay per click efforts but think about content creation, graphic design, video landing page design and other third party resources that you may need to invest in, in order to start your paid marketing strategy.
Lastly, your paid marketing campaigns need goals. So break it down to what type of goals you’re looking for. From sales, leads, subscribers and brand awareness. All of these goals can work together in a marketing funnel to drive long term growth or focus on each goal individually.
All About That Success
Rank Factory is committed to your success, we value your business and determined to provide the best in class service when it comes to your digital strategy. Don't think of us as an outsider, we want to be part of your team and help drive digital growth strategy and online presence.
If you're unsure and just want to have a chat with us, it's no big deal. We're happy to talk about your digital marketing needs and share with you our process.
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