If you don’t think you need a Paid Marketing strategy, then think again. For businesses that are just starting out or a business that has been around for years. Pay Per Click is a necessity not matter how large a company you are. Imagine your competitor reaching your audience and showing them products or services you want to sell them, but it’s not your products or services that they are seeing, it’s theirs and you’re losing out on the sale.
It’s just not the sale, but the brand recognition also that comes from Paid Marketing. If your audience doesn’t know who you are and what your business is about, then you’re also at a loss for future cashflow.