Paid Marketing ROI Calculator
How Much Is Your Ad Spend Actually Returning?
Most advertisers know their cost per click. Few know their actual return. The Paid Marketing ROI Calculator turns raw campaign numbers, ad spend, conversions, average order value, and margin into the two figures that matter most: ROI and ROAS.
Enter what a campaign spent and what it generated, and the calculator does the rest: total revenue, net profit after cost of goods, return on ad spend, and cost per conversion, all updating live as the numbers change. A visual spend-to-return bar makes it immediately clear whether a campaign is profitable or just busy, with a break-even marker showing exactly where spend stops being a cost and starts being an investment.
Why it matters: Paid campaigns live and die by whether spend outpaces return. This tool gives advertisers a fast, honest gut-check before they scale a campaign further or pull the plug, no spreadsheet required.
Paid Marketing ROI Calculator
Enter your campaign numbers to see revenue, profit, ROAS, and ROI update in real time.
Campaign inputs
Results
ROAS = revenue ÷ ad spend. ROI = (gross profit − ad spend) ÷ ad spend. The bar shows ad spend (dark) against total revenue (gradient) on the same scale — the red line marks break-even.
The Complete Paid Marketing Guide - 2026
Paid marketing, commonly called PPC (Pay-Per-Click), paid media, or performance marketing is the practice of purchasing ad placements across digital platforms to drive targeted traffic, leads, and measurable revenue. Unlike organic strategies, paid channels produce results quickly and scale precisely with budget.
