Privacy & Legal

These documents explain how RankFactory collects, uses, and protects your information, and the terms under which you may use our service.

Introduction

RankFactory ("we," "our," or "us") operates the website rankfactory.co and provides AI-powered SEO content services to small businesses. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and your rights in relation to that information.

By accessing our website or using our services, you agree to the practices described in this policy. If you disagree with any part of this policy, please do not use our services.

Our core commitment: We collect only the information we genuinely need to provide and improve our service. We do not sell your personal data, and we never will.

Data We Collect

Information You Provide

- - Account information: Name, email address, and password when you register or sign up for notifications.
  - Business onboarding data: Your business name, services, target locations, preferred writing voice, CMS access credentials (where provided), and content goals.
  - Payment information: Billing name, address, and payment card details — processed securely by our third-party payment processor. We do not store full card numbers.
  - Communications: Emails, support messages, or feedback you send us.

Information Collected Automatically

- - Usage data: Pages visited, time spent, clicks, and navigation paths on rankfactory.co.
  - Device & browser data: IP address, browser type, operating system, and referring URL.
  - Cookies & similar technologies: Session management, preference storage, and analytics (see Cookies section).

Information from Third Parties

- - If you connect a third-party CMS (e.g. WordPress), we receive only the permissions required to publish content on your behalf.
  - We may receive aggregated analytics from advertising or referral partners, but this is not linked to personally identifiable information.

How We Use It

Purpose

Legal Basis

Providing and operating the RankFactory service

Processing payments and issuing invoices

Creating, scheduling, and publishing SEO content for your business

Sending service notifications, usage reports, and content previews

Responding to support requests

Improving our AI models and content quality (anonymised)

Sending promotional emails (only with consent)

Fraud prevention and security monitoring

Complying with applicable laws

Contract performance

Legitimate interest

Consent

Legitimate interest / legal obligation

Legal obligation

Sharing & Disclosure

We share personal information only as described below. We do not sell or rent your data.

Service Providers
We engage trusted sub-processors to help operate RankFactory. These include payment processors, cloud infrastructure providers, transactional email services, and analytics tools. All sub-processors are contractually required to process data only on our instructions and to maintain appropriate security standards.

Business Transfers
If RankFactory is acquired, merged, or its assets are transferred, your information may be disclosed to prospective or actual successors as part of due diligence or the transaction — subject to equivalent privacy commitments.

Legal Requirements
We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of RankFactory, our customers, or the public.

With Your Consent
We may share information for other purposes with your explicit prior consent.

Cookies

We use cookies and similar tracking technologies to operate and improve our service. You can control cookies through your browser settings, though disabling certain cookies may limit functionality.

Type

Purpose

Duration

Essential

Functional

Analytics

Marketing

Authentication, session management, security

Remembering preferences and settings

Understanding how the site is used (anonymised)

Measuring ad performance (only with consent)

Session / persistent

Up to 12 months

Up to 24 months

Up to 6 months

Sharing & Disclosure

We share personal information only as described below. We do not sell or rent your data.

With Your Consent
We may share information for other purposes with your explicit prior consent.

Retention

We retain personal information for as long as necessary to provide our services and meet our legal obligations:

- - Active customers: for the duration of the subscription.
  - After cancellation: account data is retained for 90 days, then deleted or anonymised unless a longer period is required by law.
  - Financial records: retained for 7 years to comply with Canadian tax requirements.
  - Support communications: retained for 3 years.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

- - Access: Request a copy of the personal data we hold about you.
  - Correction: Ask us to correct inaccurate or incomplete data.
  - Deletion: Request that we delete your personal data (subject to legal retention requirements).
  - Restriction: Ask us to limit how we process your data in certain circumstances.
  - Portability: Receive your data in a structured, machine-readable format.
  - Objection: Object to processing based on legitimate interests.
  - Withdraw consent: At any time where processing is based on consent (e.g. marketing emails).

To exercise any of these rights, email us at info@rankfactory.co. We will respond within 30 days.

Security

We implement industry-standard technical and organisational measures to protect your personal information — including encryption in transit (TLS), encryption at rest, access controls, and regular security reviews. However, no system is completely secure; we cannot guarantee absolute security.

If we become aware of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and applicable regulators in accordance with applicable law.

Children

RankFactory is a business-to-business service and is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us at info@rankfactory.co and we will delete it promptly.

Policy Changes

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top and, where the changes are material, notify active customers by email or by a prominent notice on our website. Continued use of the service after the effective date constitutes acceptance of the updated policy.

Contact

For any questions, concerns, or requests relating to your privacy, please contact:

RankFactory — Privacy Enquiries
Email: info@rankfactory.co
Website: rankfactory.co